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Root number
|
3068 |
|
Semester
|
FS2024 |
|
Type of course
|
Lecture |
|
Allocation to subject
|
Business Administration |
|
Type of exam
|
Written exam |
| Title |
Introduction to Marketing |
| Description |
1. Allgemeine Grundlagen
2. Theoretische Perspektive
3. Informationsbezogene Perspektive
4. Instrumentelle Perspektive
Grundlagen der Produktpolitik
Grundlagen der Preispolitik
Grundlagen der Kommunikationspolitik
Grundlagen der Vertriebspolitik |
|
ILIAS-Link (Learning resource for course)
|
Registrations are transmitted from CTS to ILIAS (no admission in ILIAS possible).
ILIAS
|
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Link to another web site
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|
| Lecturers |
Prof. Dr.
Harley Krohmer, Institute of Marketing and Management, Marketing ✉
|
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ECTS
|
3 |
|
Recognition as optional course possible
|
Yes |
|
Grading
|
1 to 6 |
| |
| Dates |
Thursday 10:15-12:00 Weekly
|
|
Thursday 11/4/2024 10:15-12:00
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Wednesday 12/6/2024 13:00-14:30
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Thursday 5/9/2024 09:00-10:30
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| |
| Rooms |
Hörsaal 001, Hörsaalgebäude vonRoll
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| |
| Students please consult the detailed view for complete information on dates, rooms and planned podcasts. |
User:
Öffentlicher Bereich
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