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Root number
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429711 |
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Semester
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FS2024 |
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Type of course
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Lecture |
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Allocation to subject
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Business Administration |
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Type of exam
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Written exam |
| Title |
Corporate Entrepreneurship |
| Description |
How can companies be entrepreneurial and successful in the long run?
To survive and prosper over time, companies need to maintain and constantly revitalize an entrepreneurial spirit within the firm. This allows them to innovate and to re-invent themselves constantly. But how can such firm-level “Corporate Entrepreneurship” be enhanced in a sustainable way?
This course takes a fresh and comprehensive look at different important elements of entrepreneurship within established organizations.
First, it introduces the main underlying concepts and themes of “Corporate Entrepreneurship” such as:
- Entrepreneurial orientation
- Corporate venturing
- Strategic entrepreneurship
- Transformation and change
Second, it addresses the most important ways how to actually enhance “Corporate Entrepreneurship”, particularly by encouraging employees’ entrepreneurial behaviour. Examples are:
- Organizational structure and culture
- Entrepreneurial leadership
- Human resource management practices
- Stock ownership plans and financial incentive systems
- Psychological ownership
The key questions addressed thus are:
- “Corporate Entrepreneurship”: What is it, and why is it important?
- What are the key elements of “Corporate Entrepreneurship”?
- How can “Corporate Entrepreneurship” be fostered?
- What are the corresponding challenges and success strategies?
- What role are the firm’s employees playing?
- And many more…
The course will be taught through in-person teaching with physical attendance of the classes, accompanied by online elements. Specifically, the conceptual foundations of each class will be provided in advance through video podcasts. Each actual class, in turn, will include different elements such as additional content, case studies, exercises, discussions, or guest lectures. |
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ILIAS-Link (Learning resource for course)
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Registrations are transmitted from CTS to ILIAS (no admission in ILIAS possible).
ILIAS
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Link to another web site
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| Lecturers |
Prof. Dr.
Philipp Sieger, Institute of Marketing and Management, Management and Entrepreneurship ✉
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ECTS
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6 |
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Recognition as optional course possible
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No |
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Grading
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1 to 6 |
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| Dates |
Wednesday 09:15-12:00 Weekly
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Wednesday 5/6/2024 17:00-19:00
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Monday 9/9/2024 10:00-13:00
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| Rooms |
Seminarraum S 201, UniS
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| External rooms |
HG, 114
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HG, Audimax, 201
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| Students please consult the detailed view for complete information on dates, rooms and planned podcasts. |
User:
Öffentlicher Bereich
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