|
|
Root number
|
469839 |
|
Semester
|
FS2024 |
|
Type of course
|
Lecture |
|
Allocation to subject
|
Business Administration |
|
Type of exam
|
Seminar paper |
| Title |
Business Model Creation |
| Description |
Have you ever thought about starting your own business? Do you have a business idea that you would like to develop further? Or do you want to learn more about these topics in general?
The course “Business Model Creation” introduces the foundations of entrepreneurship and new venture creation and then focuses on two very powerful tools that enable potential entrepreneurs to create a promising business model: the “Business Model Canvas” (BMC; Osterwalder & Pigneur, 2010) and the “Value Proposition Canvas” (VPC; Osterwalder et al., 2014).
In the course, the participants will learn the conceptual basics of entrepreneurship in general and the BMC and VPC in particular and will apply this knowledge to an own business idea. As such, the course combines academic rigor and practical relevance.
The key questions addressed in the course thus are:
- What is entrepreneurship and new venture creation?
- What is a business model, and why is a promising one important?
- What are the key elements of the “Business Model Canvas” and the “Value Proposition Canvas”?
- How to create an own sustainable business model accordingly?
- What are the respective pitfalls, dangers, and success factors?
The course will be taught through in-person teaching with physical attendance. Specifically, the course includes a variety of didactic elements such as classic lectures, video podcasts, exercises, presentations, and a guest lecture. |
|
ILIAS-Link (Learning resource for course)
|
Registrations are transmitted from CTS to ILIAS (no admission in ILIAS possible).
ILIAS
|
|
Link to another web site
|
|
| Lecturers |
Prof. Dr.
Philipp Sieger, Institute of Marketing and Management, Management and Entrepreneurship ✉
|
|
ECTS
|
4.5 |
|
Recognition as optional course possible
|
Yes |
|
Grading
|
1 to 6 |
| |
| Dates |
Tuesday 20/2/2024 14:00-18:00
|
|
Tuesday 5/3/2024 14:00-18:00
|
|
Tuesday 9/4/2024 14:00-18:00
|
|
Tuesday 21/5/2024 14:00-18:00
|
| |
| Rooms |
Seminarraum 107, Engehalde, E8
|
| |
| Students please consult the detailed view for complete information on dates, rooms and planned podcasts. |
User:
Öffentlicher Bereich
Support