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Root number
|
305 |
|
Semester
|
FS2025 |
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Type of course
|
Lecture |
|
Allocation to subject
|
Business Administration |
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Type of exam
|
Written exam |
| Title |
International Marketing |
| Description |
This course covers international marketing out of an institutional perspective.
The course is structured as follows:
I. Understanding the International Marketing Environment
II. International Market Coverage Strategies
III. Managing International Products, Brands and Communications
IV. Managing International Prices
V. Managing International Customer Relationships
VI. Organizational Issues in International Marketing |
|
ILIAS-Link (Learning resource for course)
|
Registrations are transmitted from CTS to ILIAS (no admission in ILIAS possible).
ILIAS
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Link to another web site
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| Lecturers |
Prof. Dr.
Harley Krohmer, Department of Business Management ✉
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ECTS
|
4.5 |
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Recognition as optional course possible
|
No |
|
Grading
|
1 to 6 |
| |
| Dates |
Thursday 14:15-16:00 Weekly
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|
Monday 2/6/2025 15:15-16:45
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Thursday 4/9/2025 17:15-18:45
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| |
| Rooms |
Hörsaal S 003, UniS
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| |
| Students please consult the detailed view for complete information on dates, rooms and planned podcasts. |
User:
Öffentlicher Bereich
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