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Root number
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3068 |
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Semester
|
FS2025 |
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Type of course
|
Lecture |
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Allocation to subject
|
Business Administration |
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Type of exam
|
Written exam |
| Title |
Introduction to Marketing |
| Description |
1. Allgemeine Grundlagen
2. Theoretische Perspektive
3. Informationsbezogene Perspektive
4. Instrumentelle Perspektive
Grundlagen der Produktpolitik
Grundlagen der Preispolitik
Grundlagen der Kommunikationspolitik
Grundlagen der Vertriebspolitik |
|
ILIAS-Link (Learning resource for course)
|
Registrations are transmitted from CTS to ILIAS (no admission in ILIAS possible).
ILIAS
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Link to another web site
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| Lecturers |
Prof. Dr.
Harley Krohmer, Institute of Marketing and Management, Marketing ✉
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ECTS
|
3 |
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Recognition as optional course possible
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Yes |
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Grading
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1 to 6 |
| |
| Dates |
Thursday 10:15-12:00 Weekly
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|
Thursday 12/6/2025 13:00-14:30
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Thursday 4/9/2025 09:00-10:30
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| |
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Rooms
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| |
| Students please consult the detailed view for complete information on dates, rooms and planned podcasts. |
User:
Öffentlicher Bereich
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