|
|
Root number
|
458419 |
|
Semester
|
FS2025 |
|
Type of course
|
Lecture |
|
Allocation to subject
|
Business Administration |
|
Type of exam
|
Written exam |
| Title |
Strategic Digital Marketing |
| Description |
This course will combine theoretical and practical insights on strategic digital marketing. Developing a digital marketing strategy lies at the core of business success. Companies that are good in developing and managing their presence along various digital channels have a strategic advantage over their less “digitally savvy” rivals. Starting with the situation analysis, the course will cover the topics of online targeting and positioning and digital communication strategy development along the RACE communication framework. The course will be offered as a weekly lectutre. At the end of the course, the students will write an exam. Additionally, students will present a project work. |
|
ILIAS-Link (Learning resource for course)
|
Registrations are transmitted from CTS to ILIAS (no admission in ILIAS possible).
ILIAS
|
|
Link to another web site
|
|
| Lecturers |
Prof. Dr.
Harley Krohmer, Teaching Staff, Faculty of Business, Economics and Social Sciences ✉
|
|
ECTS
|
4.5 |
|
Recognition as optional course possible
|
Yes |
|
Grading
|
1 to 6 |
| |
| Dates |
Thursday 08:15-10:00 Weekly
|
|
Thursday 5/6/2025 11:15-12:45
|
|
Thursday 11/9/2025 08:15-09:45
|
| |
| Rooms |
Hörsaal 1 001, Engehalde, E8
|
| |
| Students please consult the detailed view for complete information on dates, rooms and planned podcasts. |
User:
Öffentlicher Bereich
Support