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Root number
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493406 |
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Semester
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FS2025 |
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Type of course
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Seminar |
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Allocation to subject
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Psychology |
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Type of exam
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not defined |
| Title |
Influencer Marketing: Like, Share and Subscribe |
| Description |
Influencer marketing is now a central element in the digital advertising world, transforming not only purchasing decisions but also the social norms and values of broad target groups. This course teaches the basic principles and psychological mechanisms of influencer marketing as well as its economic significance. In addition to the design and implementation of successful influencer campaigns, the focus is on the dynamics between influencers and their followers. The course also looks at the ethical implications of influencer marketing and its influence on behavioural patterns. In addition, the role of fully AI-generated influencers and their potential to influence consumer behaviour and shape social interactions will be examined. |
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ILIAS-Link (Learning resource for course)
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Registrations are transmitted from CTS to ILIAS (no admission in ILIAS possible).
ILIAS
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Link to another web site
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| Lecturers |
Nele Borgert, Institute of Psychology, Psychology of Digitalization ✉
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Prof. Dr.
Malte Elson, Institute of Psychology ✉
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ECTS
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5 |
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Recognition as optional course possible
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No |
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Grading
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1 to 6 |
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| Dates |
Thursday 14:15-16:00 Weekly
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| Rooms |
Seminarraum 004, Seminargebäude vonRoll
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| Students please consult the detailed view for complete information on dates, rooms and planned podcasts. |
User:
Öffentlicher Bereich
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