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Root number
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493748 |
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Semester
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FS2026 |
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Type of course
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Lecture |
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Allocation to subject
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Business Administration |
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Type of exam
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Written exam |
| Title |
Influencer Marketing |
| Description |
Psychological mechanisms that explain why and how influencer marketing works will be explored. Students will gain an overview of what influencer marketing is and learn how the creator economy operates. |
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ILIAS-Link (Learning resource for course)
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Registrations are transmitted from CTS to ILIAS (no admission in ILIAS possible).
ILIAS
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Link to another web site
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| Lecturers |
Dr.
Lucia Andrea Malär, Institute of Marketing and Management, Marketing ✉
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ECTS
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3 |
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Recognition as optional course possible
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Yes |
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Grading
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1 to 6 |
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| Dates |
Monday 16:15-18:00 Weekly
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| |
| Rooms |
Hörraum 114, Hauptgebäude H4
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| Students please consult the detailed view for complete information on dates, rooms and planned podcasts. |
User:
Öffentlicher Bereich
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