|
|
Root number
|
516211 |
|
Semester
|
FS2026 |
|
Type of course
|
Proseminar |
|
Allocation to subject
|
Communication and Media Sciences |
|
Type of exam
|
not defined |
| Title |
Persuasion in Communication |
| Description |
Have you ever wondered why some messages change minds, while others bounce off as background noise? In today’s media-saturated world, the ability to craft and recognize persuasive communication is more than a useful skill: it’s essential. This course invites you to explore how persuasion works in everyday life: from social media campaigns to interpersonal conversation, from marketing messages to political appeals. This course explores the fundamental theories and practices of persuasion. The course combines theoretical lectures with practice-based sessions, where the students use their theoretical knowledge to analyze real-world examples and create a persuasive campaign on their own.
Prerequisites:
Completed mandatory social science courses from the introductory program.
Inscription:
from 15 January 2026 (20:00) onwards via ILIAS
Form of Implementation:
In person |
|
ILIAS-Link (Learning resource for course)
|
No registration/deregistration in CTS (Admission in ILIAS possible).
ILIAS
|
|
Link to another web site
|
|
| Lecturers |
Dr.
Andrea Barbieri, Institute of Communication and Media Studies (icmb) ✉
|
|
ECTS
|
4 |
|
Recognition as optional course possible
|
No |
|
Grading
|
1 to 6 |
| |
| Dates |
Wednesday 16:15-18:00 Weekly
|
|
Friday 31/7/2026 23:50-23:55
|
| |
| Rooms |
Seminarraum B 201, Institutsgebäude vonRoll
|
| |
| Students please consult the detailed view for complete information on dates, rooms and planned podcasts. |
User:
Öffentlicher Bereich
Support