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Root number
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484705 |
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Semester
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HS2023 |
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Type of course
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Seminar |
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Allocation to subject
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Communication and Media Sciences |
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Type of exam
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not defined |
| Title |
Political Persuasion |
| Description |
Durchgeführt von Chiara Valli:
Persuaders – be it advertisers or politicians – often face the challenge of convincing their audience of a position opposite of their preexisting attitudes. This course focuses on the persuasive role of communication and provides an overview of some of the main dynamics in the persuasion process, including its antithesis: resistance to persuasion. By incorporating classic and contemporary theories of persuasion, we analyze the various factors that render a message persuasive (or not). These include (a) the source; (b) the message; (c) the message transportation, mobilization strategies; (d) the receivers; and (e) the psychological mechanisms that underlie these communication processes. The course combines theoretical lectures with practice-based sessions, where the students use their theoretical knowledge to analyze real-world examples and create a persuasive campaign on their own.
Prerequisites:
Completed mandatory social science courses from the introductory program.
Form of Implementation: Presence
Inscription :
from August 15th 2023 (08:00 p.m.) onwards via ILIAS |
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ILIAS-Link (Learning resource for course)
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No registration/deregistration in CTS (Admission in ILIAS possible).
ILIAS
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Link to another web site
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| Lecturers |
Prof. Dr.
Silke Adam, Institute of Communication and Media Studies (icmb) ✉
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ECTS
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6 |
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Recognition as optional course possible
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No |
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Grading
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1 to 6 |
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| Dates |
Wednesday 10:15-12:00 Weekly
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Wednesday 31/1/2024 23:50-23:55
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| Rooms |
Seminarraum B 202, Institutsgebäude vonRoll
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| Students please consult the detailed view for complete information on dates, rooms and planned podcasts. |
User:
Öffentlicher Bereich
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