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486673-HS2023-0-How to Build a Start-Up that Scales





Root number 486673
Semester HS2023
Type of course Lecture
Allocation to subject Business Administration
Type of exam Assignment
Title How to Build a Start-Up that Scales
Description This 12-lecture series equips aspiring entrepreneurs with the critical knowledge and skills to build a scalable startup. From idea validation to go-to-market strategies, the course covers essential elements of business growth. Students will develop a comprehensive scale-up case study throughout the course, culminating in a presentation and potential prize. Guest lectures from successful entrepreneurs provide real-world insights, enriching the academic framework. Students are enabled to build startups that scale in a sustainable and future-oriented way.

Key questions addressed are:
• How to Validate a Scalable Startup Idea?
• How to Build a Scalable Business Model?
• How to Achieve a Scalable Product-Market Fit?
• How to Develop Strategies for Scalable Customer Acquisition and Retention?
• How to Use Data-Driven Decision-Making for Scalable Growth?
• How to Secure Financing for Scalable Business Growth?
• How to Build and Lead a Scalable Team?

The course covers the following topics (among others):
• Validating a Scalable Startup Idea
• Building a Scalable Business Model
• Achieving Scalable Product-Market Fit
• Strategies for Scalable Customer Acquisition and Retention
• Data-Driven Decision-Making for Scalable Growth
• Financing Options for Scalable Business Growth
• Building and Leading a Scalable Team
ILIAS-Link (Learning resource for course) Registrations are transmitted from CTS to ILIAS (no admission in ILIAS possible). ILIAS
Link to another web site
Lecturers Michael Sauter, Institute of Marketing and Management 
ECTS 3
Recognition as optional course possible Yes
Grading 1 to 6
 
Dates Friday 10:15-12:00 Weekly
Friday 22/12/2023 09:00-10:00
 
Rooms Seminarraum 111, Engehalde, E8
External rooms Seminarraum 111, Engehalde, E8
 
Students please consult the detailed view for complete information on dates, rooms and planned podcasts.