|
|
Root number
|
101985 |
|
Semester
|
HS2024 |
|
Type of course
|
Lecture |
|
Allocation to subject
|
Business Administration |
|
Type of exam
|
Written exam |
| Title |
Brand Management |
| Description |
The lecture provides an overview of the tasks and content of brand management, with a focus on the application of the learned knowledge.
The lecture includes classroom sessions, workshops in groups, and self-study sessions (podcasts).
Lecture content:
Chapter 1: Introduction to Brand Management
Chapter 2: The Psychology of Brands
Chapter 3: Brand Management Process: Situation Analysis
Chapter 4: Brand Management Process: Strategic Brand Management
Chapter 5: Brand Management Process: Operational Brand Management
Chapter 6: Brand Management Process: Brand Controlling |
|
ILIAS-Link (Learning resource for course)
|
Registrations are transmitted from CTS to ILIAS (no admission in ILIAS possible).
ILIAS
|
|
Link to another web site
|
|
| Lecturers |
Dr.
Bettina Nyffenegger, Institute of Marketing and Management, Marketing ✉
|
|
Dr.
Lucia Andrea Malär, Institute of Marketing and Management, Marketing ✉
|
|
ECTS
|
4.5 |
|
Recognition as optional course possible
|
Yes |
|
Grading
|
1 to 6 |
| |
| Dates |
Thursday 14:15-17:00 Weekly
|
|
Thursday 17/10/2024 14:15-17:00
|
|
Thursday 31/10/2024 14:15-17:00
|
|
Thursday 14/11/2024 12:15-17:15
|
|
Thursday 14/11/2024 12:15-13:45
|
|
Thursday 14/11/2024 12:15-13:45
|
|
Thursday 14/11/2024 14:15-17:15
|
|
Thursday 21/11/2024 12:15-17:15
|
|
Thursday 28/11/2024 14:15-17:00
|
|
Thursday 12/12/2024 14:15-17:00
|
|
Tuesday 7/1/2025 12:30-14:00
|
|
Friday 14/2/2025 08:30-10:00
|
| |
| Rooms |
Seminarraum 117, Hauptgebäude H4
|
|
Aula 210, Hauptgebäude H4
|
|
Seminarraum 215, Hauptgebäude H4
|
|
Seminarraum 304, Hauptgebäude H4
|
| External rooms |
204 SiZi, Hauptgebäude
|
| |
| Students please consult the detailed view for complete information on dates, rooms and planned podcasts. |
User:
Öffentlicher Bereich
Support