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Root number
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104391 |
Semester
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HS2024 |
Type of course
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Seminar |
Allocation to subject
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Economics |
Type of exam
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not defined |
Title |
Seminar: Advance Purchase Markets - the Best Time to Purchase Your Airline Ticket |
Description |
***This seminar substitutes for the former seminar " How to sell a product". The two seminars are identical in content, and should not be taken both by the same student (ECTS or a grade can only be received for one of the two!)
Advance purchase markets allow the marketing of a product long before its actual consumption, and thus make dynamic pricing, i.e. the fact that prices may vary with time, especially relevant. Examples include airline and event tickets, participation in conferences and marathons, wine, and seasonal products like the newest skiing equipment. In this course we examine the main trade-offs a consumer encounters when deciding WHEN to buy a product for later consumption. We investigate how firms use their pricing strategies to allocate consumer purchases over time and how competition amongst firms influences the corresponding price and purchase dynamics. Students contribution is a seminar presentation of an assigned research article and the own drafting of an empirical research proposal. All work takes place in teams of three students.
Participation: Master of Economics, Master of Economics and Business.
Requirements: Microeconomics, Game Theory
Initial Meeting: Wednesday 25.09.2024 9:15-10:00h, A-124, UniS
Presentations (attendance compulsory):
To be decided during initial meeting.
Language: English
Literature: To be announced during the first meeting.
***Only 18 MA students will be accepted (first come first served)
Registration in KSL: open from 15.07.-05.09.2024 *** |
ILIAS-Link (Learning resource for course)
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Registrations are transmitted from CTS to ILIAS (no admission in ILIAS possible).
ILIAS
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Link to another web site
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Lecturers |
Prof. Dr.
Marc Möller, Department of Economics ✉
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ECTS
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6 |
Recognition as optional course possible
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No |
Grading
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1 to 6 |
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Dates |
Wednesday 25/9/2024 09:15-10:00
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Rooms |
Seminarraum A -124, UniS
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Students please consult the detailed view for complete information on dates, rooms and planned podcasts. |