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Root number
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32 |
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Semester
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HS2024 |
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Type of course
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Lecture |
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Allocation to subject
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Business Administration |
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Type of exam
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Written exam |
| Title |
Corporate Strategy |
| Description |
In order to participate in this course, students need to have successfully completed the bachelor-level course 5348 Strategic Management/ Strategische Unternehmensführung or a comparable course from another university.
The classes themselves (in-person teaching with physical attendance) will include additional content, case studies, exercises, and open discussions. Also guest inputs and student presentations will be part of the course.
Most industrial activity in developed countries is carried out by large corporations that compete in more than one market. Some well-known Swiss examples include Nestlé, Novartis, UBS, Valora etc. Due to the dominant role these firms play in economic activity, it is likely that most students, regardless of their chosen career paths, will at some point either work for, advice, or compete with, a multibusiness corporation.
The nature of these large corporations has undergone enormous change in the past forty years, affecting both their scope and their structure. The merger and acquisition booms of the sixties and eighties extended the scope of existing multibusiness corporations. More recently, capital market pressures forced every corporation to reassess its portfolio of businesses, level of overhead, and the way it coordinates and controls its multibusiness activities. New forms of corporate organization, such as the LBO partnerships of the eighties, provoked a debate about the efficacy of corporate hierarchies. In addition, new institutional arrangements, such as joint ventures, alliances and franchising have come to prominence.
Students learn, how a sustainable corporation is created, managed and led. |
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ILIAS-Link (Learning resource for course)
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Registrations are transmitted from CTS to ILIAS (no admission in ILIAS possible).
ILIAS
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Link to another web site
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| Lecturers |
Prof. Dr.
Artur Baldauf, Institute of Marketing and Management, Management and Entrepreneurship ✉
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ECTS
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6 |
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Recognition as optional course possible
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No |
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Grading
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1 to 6 |
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| Dates |
Thursday 08:15-10:00 Weekly
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Thursday 10:15-12:00 Weekly
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Thursday 6/2/2025 11:00-13:00
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| Rooms |
Hörsaal 1 001, Engehalde, E8
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| External rooms |
Engehalde 8, 001
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Hauptgebäude, 106
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HG, 220
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| Students please consult the detailed view for complete information on dates, rooms and planned podcasts. |
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