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9481-HS2024-0-Communications and Sales Management





Root number 9481
Semester HS2024
Type of course Lecture
Allocation to subject Business Administration
Type of exam Written exam
Title Communications and Sales Management
Description This course covers the Instrumental Perspective of Marketing.
The course is structured as follows:

Communications Management

Basic Terms, Concepts, and Overview
Objectives and Target Groups of Communications
Budgeting and Media Planning
Design of Communication Measures
Implementation of Communication Measures
Monitoring of Communication Impact
Sales Management

Basic Terms, Concepts, and Overview
Design and Structure of the Sales System
Design and Structure of the Relationships to Sales Partners and Key Accounts
Design of Selling Activities
Sales Logistics
ILIAS-Link (Learning resource for course) Registrations are transmitted from CTS to ILIAS (no admission in ILIAS possible). ILIAS
Link to another web site
Lecturers Prof. Dr. Harley Krohmer, Institute of Marketing and Management, Marketing ✉
ECTS 4.5
Recognition as optional course possible No
Grading 1 to 6
 
Dates Tuesday 08:00-10:00 Weekly
Tuesday 17/12/2024 18:30-20:00
Monday 10/2/2025 14:15-15:45
 
Rooms Hörraum 201, Hauptgebäude H4
 
Students please consult the detailed view for complete information on dates, rooms and planned podcasts.