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Root number
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69 |
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Semester
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HS2025 |
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Type of course
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Proseminar |
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Allocation to subject
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Business Administration |
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Type of exam
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Seminar paper |
| Title |
Proseminar Marketing: Brand Management |
| Description |
The marketing proseminar, in particular brand management, covers topics of digital and strategic brand management. The proseminar pursues the goal of introducing students to scientific work. The students should learn to represent a scientific question in a structured way and to classify it in the overall context of the marketing literature.
https://www.marketing.imu.unibe.ch/studium/lehrveranstaltungen/bachelor/proseminar_marketing_markenmanagement_fs |
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ILIAS-Link (Learning resource for course)
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No registration/deregistration in CTS (Admission in ILIAS possible).
ILIAS
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Link to another web site
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| Lecturers |
Dr.
Lucia Andrea Malär, Institute of Marketing and Management, Marketing ✉
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ECTS
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4 |
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Recognition as optional course possible
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Yes |
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Grading
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1 to 6 |
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| Dates |
Monday 15/9/2025 09:15-11:00
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Monday 15/9/2025 11:15-12:00
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Monday 13/10/2025 09:00-12:30
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Monday 20/10/2025 10:15-12:00
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Monday 10/11/2025 09:00-12:00
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Monday 1/12/2025 09:00-12:00
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Monday 8/12/2025 09:00-12:00
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Friday 12/12/2025 00:00-12:00
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Rooms
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| Students please consult the detailed view for complete information on dates, rooms and planned podcasts. |
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